Myopia - Not seeing where things are goingġ. The myth of the early demise of personal branding is the result of three powerful factors: I have been hearing a lot lately about the supposed death of personal branding – from career coaches and the media to corporate HR leaders. Now that personal branding has made it to the big league, there’s talk that the personal branding revolution is over. Most major corporations have incorporated personal branding programs into their talent development initiatives. From there, even if they didn’t know exactly what it is, executives realized that having a brand is an essential career asset that could help them reach their goals. Combine these changes with a couple of serious downturns in the economy, and career-minded professionals started taking notice of the potential for personal branding to serve as a career management strategy. Census, the internet didn’t penetrate 80% of U.S homes until 2014.īut the convergence of technological advances, along with rapid changes in the global marketplace, gave personal branding the oxygen it needs to live. The iPhone didn’t launch until June 2007. The internet was just starting to become a phenomenon. People felt secure enough in their careers, and most people still worked alongside their co-workers in an office. In 2005, even Fast Company – the magazine that introduced the concept – expressed concerns that personal branding wasn’t really a thing. The uptake was slow because the circumstances that require personal branding hadn’t fully formed.
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